My passion for my work is what has always opened doors for me and allowed me to be where I am today. Along the journey I get to work with a diverse range of other passionate, unique and talented individuals. The relationships I develop with my clients, is what enables me to continue to push to develop my skills, so that I can offer the very best service. I truly love my job, working to create a world where training not only achieves results, but is remembered by all and for the right reasons.


Industry experience

Hey there! I'm Carla—a seasoned professional deeply passionate about learning. My journey has been marked by a commitment to delivering exceptional instructional design and consultancy services.

Throughout my career, I've had the privilege of working closely with a range of industries from military, to healthcare, from soft skills to aviation, nautical and even space. My expertise spans a spectrum of skills, from storyboarding, graphic design, learning development to project planning and team management.

As the founder of Carlas Captivating Content, I've developed a unique business model, offering the comprehensive support of an internal L&D team without the constraints of traditional outsourcing.


Running my own business has been a transformative journey that has enriched my career as an instructional designer. The skills i've developed through entrepreneurship, such as detailed project planning, effective team management, and navigating the complexities of business operations, have seamlessly integrated into my approach to instructional design.

This unique perspective allows me to connect with clients on a deeper level, understanding not only their learning needs but also the broader organisational context.

My passion for business, marketing, and psychology has been instrumental in creating learning solutions that align with clients' strategic goals. It's not just about ticking boxes; it's about crafting experiences that resonate with learners and drive tangible outcomes.


People skills

Leading my own team has honed my ability to understand, communicate, and collaborate with individuals. These interpersonal skills directly translate into my role as an instructional designer, where creating effective learning experiences requires a deep understanding of the end-users.

Whether working with clients or managing a team, the experience has outlined the significance of empathy, clear communication, and fostering a collaborative environment.

As an instructional designer, these skills enable me to connect with clients on a personal level, truly understanding their needs and ensuring that the learning solutions resonate with the diverse audience they serve.

Creativity and innovation

Ever since I was a kid, I've been head over heels in love with art, illustration, animation, and design. And you know what fueled that passion even more? My deep love for reading, which naturally led me into the world of creative writing.

Growing up, I was that curious and creative kid who always had a knack for thinking outside the box and dreaming up new things. So, here I am now, turning my childhood love for creativity into a career in instructional design.

It's not just a job for me; it's a chance to bring all those artistic vibes and imaginative ideas into crafting awesome learning experiences. The joy I get from creating light bulb moments and crafting something that allows others to learn something new, and actually enjoy the process of learning too is what drives me.


Personal interests and passions

Reading has been my lifelong companion, and my love for it naturally spilled over into a passion for creative writing during my free time. But beyond that, I'm all about personal growth and continuous learning—always seeking new ways to expand my horizons. My love for business keeps me busy, I regularly attend conferences and exhibitions all over and get to meet some inspirational individuals.

One of my most rewarding endeavors is home educating my 5-year-old, and let me tell you, it's a journey filled with creativity and fun! With some amazing support from my mother and my husband - I'm dedicated to making his learning experience a joyous adventure, incorporating imaginative activities that spark curiosity and foster a love for learning.

It's not just about textbooks; it's about embracing the wonder in every lesson and making education an exciting exploration.