Our start-up story

In the words of our founder, Carla Prout

Before I started my own business, I had worked in the Instructional Design world for nearly a decade. Working with great companies such as; the NHS, Prospect Training Services, NoodleNow! Lockheed Martin and Engage in Learning.

Fuelled by a passion for writing and a love for innovative learning design, I continued searching for that 'forever job.' The job we all dream about, where work doesn't really feel like work.

I found just that when I set up Carla's Captivating Content Ltd . What makes it my dream job is that there are no limitations! I get to set the challenges and constantly push myself to be better every day.


years of experience designing innovative learning


awards won within the last 3 years


client-focused – we work with you to produce the best solution

Written words have often been an escape during the most challenging times in my life, allowing me to dive into some awesome book where I can slip into the characters shoes and take-off on some crazy adventure. As far back as I can remember reading and writing have been a huge part of who I am as a person, and I have always loved to learn new things.

After having our boy Leo, I got thinking about going solo. But, with a new baby in the mix, a mortgage to pay and a fast approaching wedding, the financial risk felt heavy. While I was dreaming of setting up my own business, my partner (Chris) was amid setting up his. Watching him succeed in chasing his own dreams has made me immensely proud, as well as a little jealous you could say. His business is now booming and I couldn’t be more over the moon.

So, when a contract of mine ended sooner than planned, the opportunity was presented. Taking the leap and setting up a business on my own is proving to be even more fulfilling than I ever anticipated.

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"What is life if you don't fight to do the things you love?"

Yes, it's risky, and yes, it's scary - but what is life if you don't fight to do the things you love? Hopefully, with a lot of hard work, bundles of passion, and a little bit of luck, I can continue to live out my working dream, and I’d encourage anyone else to try and do the same.

There’s nothing more rewarding than diving into the unknown and coming out on top. And for the times you fall flat on your face – consider it a lesson well learned, shake it off and keep going.

We work closely with you to determine what is needed, design, create and deliver a learning solution that will exceed your expectations.

October 2019

Business began

Carlas Captivating Content was started up in our founders spare room at home. From initial idea through to action, the business started to grow and our CEO continued to learn.

May 2020

Limited Company

We changed to a Limited company, moved to our first professional office setting and hired our first and second team member.

December 2020


We took on our first student placement, moved to a larger office (twice), and hired more team members.

November 2021


We started working with some big name brands, grew the team and hired for both marketing and finance positions for the first time.

December 2022

New office

We moved again! This time to our own forever office based in Newent. We renovated the new office space and started prepping for our first ever exhibition at Learning Technologies.

Our start-up story

This journey has been a rollercoaster of a ride and continues to teach me in more ways than one as we progress and continue to learn as a team. That said, there are a few defining moments that spring to mind when I think of what has made this business what it is today.