Team of serious creative business people, colleagues using stick

What is CEEMAR?

In the ever-evolving landscape of client engagement, diversity is not just a hallmark but a driving force. As a professional navigating this dynamic realm, I’ve had the privilege of interacting with a vast array of clients and industries, each presenting unique challenges and opportunities. It’s through these diverse experiences that I’ve honed my craft, constantly seeking innovative ways to connect with clients and deliver impactful solutions.

One such avenue through which I’ve gained new clients is by crafting high-level plans and proposals, commonly referred to as pitches. These documents serve as the gateway to meaningful collaborations, offering a glimpse into the transformative potential of our partnership. Recently, while immersed in the creation of a proposal for a client, I found myself delving deeper into the project’s objectives and pondering the potential of a learning solution to achieve them, and how to communicate this in my pitch effectively. This introspective journey laid the foundation for what would eventually become CEEMAR – a bespoke methodology designed to revolutionise the way we approach client engagements in the world of learning.


At the heart of CEEMAR lies the conviction that success begins with connection. It’s not merely about understanding our clients’ needs on a surface level but delving into the intricacies of the intended audiences world, both professional and personal. By walking a mile in their shoes, we gain invaluable insights into their motivations, aspirations, and pain points. This empathetic approach not only informs the design of our learning solutions but also fosters a deeper sense of engagement and commitment from our clients.

We need to understand what motivates, inspires, and excites the audience of this potential learning solution. This is important for a range of reasons. Firstly, if we don’t understand our audience, we can’t cater the learning to them – their skill level, and their day-to-day in terms of how to deliver the learning efficiently. But secondly, we need to strip it all back to the ‘Why’. The questions we all think when ‘Training’ or ‘Learning’ pops up at work. Why am I doing this? Why is this important? Why should I care? If we can get into the minds of our learners and understand this, then we can craft a solution that people actually want to learn, rather than an activity they merely need to participate in to check a box. This will help ensure we get the best results!

Businesswoman discussing project ideas pointing at monitor explaining company strategy working at financial presentation in startup office. Diverse businessteam planning business partnership


Education forms the cornerstone of our approach, but who says learning can’t be fun? With CEEMAR, we’re not just imparting information; we’re creating experiences that are as engaging as they are enlightening. Think interactive workshops, multimedia resources, gamification and hands-on activities that make learning feel more like a great experience rather than a stuffy lecture or click through course.

This is where we assess the skill gaps, our intended audiences current knowledge level, and start to design a solution that exceeds expectations. For every project and every audience this will differ, but, all learning solutions need to be delivered in a way that works for the business as well as the audience, in terms of time, quality, and budget, but also, in that it needs to be engaging, relative, and enjoyable. Not only is it a known fact that when we enjoy learning we retain the information better and for longer, but why would we not want to enjoy learning? Learning is a process, and the more fun we have while learning and the more we engage with the content and relate, the stronger the connections form in our brains.


Yet, education alone is not enough; empowerment is key to driving lasting change. CEEMAR recognises the importance of equipping learners with the confidence and autonomy to apply their newfound knowledge in real-world scenarios. From fostering a culture of accountability to providing practical tools and resources, we empower individuals to become agents of change within their organisations and beyond.


Measurement is integral to our methodology, allowing us to gauge the effectiveness of our solutions and refine our approach accordingly. By defining clear success metrics and tracking progress at every stage, we ensure that our efforts are aligned with our clients’ goals and objectives. One of the key areas I like to include in this stage is focus groups and real conversations with people, looking past just the numbers and gauging an in depth array of feedback.



As we move forward, adaptation becomes paramount. The world is in a constant state of flux, and our approach must evolve in tandem. With CEEMAR, we embrace agility and flexibility, continuously refining our strategies in response to changing needs and circumstances. After receiving feedback, we can continue to build on our learning solution and improve it.


Redelivery completes the cycle, ensuring that our solutions remain relevant and impactful over time. By listening to feedback, gathering insights, and iterating on our approach, we drive continuous improvement and innovation, delivering tangible results for our clients and learners alike. Not only a redelivery of the same solution, but revisiting the key learning too. Allowing regular touchpoints, refresher training and revisiting key messages to help ensure the new knowledge sticks.

To summarise

In conclusion, CEEMAR represents more than just a methodology; it’s a mindset – a commitment to excellence, innovation, and continuous improvement. As I embark on this journey, implementing CEEMAR into all of my projects, I invite fellow practitioners to join me in embracing a transformative approach to client engagement. Together, we can unlock new possibilities, drive meaningful change, and shape a future where learning knows no bounds.

So, let me know your thoughts on CEEMAR. Together, let’s unlock the full potential of learning and create a brighter future for all.


Recently, while immersed in the creation of a proposal for a client, I found myself delving deeper into the project’s objectives and pondering the potential of a learning solution to achieve them, and how to communicate this in my pitch effectively. This introspective journey laid the foundation for what would eventually become CEEMAR.

What is an LMS, and do you need one?

In the world of modern education and training, a LMS is the buzzword that everyone’s talking about. But what exactly is an LMS, and how can it benefit your business?

How to measure the impact of your learning

You’ve invested time, effort, and resources into crafting the perfect learning solution for your team. But how do you know if it’s really hitting the mark?

Cracking the code: How grown-ups learn and why fun matters

Learning isn’t just for kids! Adults have their own unique style when it comes to soaking up new knowledge. Here at Carlas’s Captivating Content Ltd, we’re all about making learning a blast, no matter your age. So, let’s dive into how us grown-ups learn best and why having a good time is essential for our…

The magic of storytelling: How to elevate your learning

Picture this: You’re sitting in a meeting or a classroom, and the topic is drier than a desert. Your mind begins to drift, and your eyes start searching for any sign of life. Now, imagine the same situation, but this time, there’s a story—a wild, engaging tale that sweeps you off your feet. Your attention…

The lowdown on AI in learning design and development

So, you might have heard about AI, that fancy term that sounds like it’s straight out of a sci-fi flick. Well, guess what? In the world of Learning consultancy and design, it’s not just a buzzword—it’s a game-changer! Here at Carlas’s Captivating Content Ltd, we’ve harnessed the power of AI to shake things up in…

The Game

Wanting to create something innovative, immersive and truly insightful, the CIRO reached out to us with the goal of creating a learning game, which will teach the basics of the rail industry and what it means to work across various sectors such as planning and control.

Foundation Level 2 Safeguarding Children

When Covid-19 hit, the face-to-face training industry had to pivot quickly if it wanted to remain competitive. This was when Safeguarding Children Training reached out to us. They wanted to take their current classroom-based content and convert it into an interactive online course they could sell instead.

Unleash the best of you!

Go To Yellow – Unleash the Best of You! is a truly blended self-paced online course. Working closely with the client, this engaging and interactive course was designed and created from early ideas, all the way through to the finished product.

Kitchen Products Training

We created a series of short courses for Wickes surrounding their latest kitchen products. We created three interactive courses to take their members of staff through the product ranges in-depth, and test them on the key elements of each. The were courses built in Articulate Storyline, and enable the learners to go through at their…

SEND Online Training Modules

We were approached by SDSA (The School Development Support Agency) to aid in the development of 4 online modules for the education sector. Funded by the Department for Education (DfE) via a Whole School SEND (WSS) contract, the modules aimed to address some of the most common SEND training needs. Within each module, 6 role-specific…

What does it mean to learn something new?

When you hear the word ‘learn,’ you may think of when you take in new information and increase your overall knowledge. This could be through either your own experiences, periods of hard work and study, or by being taught. Although this is true, when you learn a complex process is also taking place within your…

What is gamification?

To keep it really simple, it’s exactly what you’re thinking. It’s the merging of game like elements and principles with, what was before a non-game like product. Where I use the word product, in my experience personally, I mean training or online learning of some kind.

Does the use of Audio add Value to eLearning?

The use of audio is a regular topic of conversation in the world of online training. Many strongly standing by its use, while others continue to stand firmly against it.

How can Online Training help Prevent the Spread of the Coronavirus?

Social distancing rules and lockdown restrictions are having a huge impact on businesses across the UK and all around the world. This disruption to normality has led to a significant rise in the use of online materials.

Common Training Mistakes and How to Avoid Them

This article covers a few common training mistakes that could be affecting your training and, will guide you to create more effective training for your staff. Read on to learn about the most common training mistakes and how to avoid making them.

7 Easy Rules of Instructional Design

Instructional Design. What’s that? To answer that question simply, the role of an Instructional (NOT Interior) Designer, is to design and build effective training. Training that not only looks and sounds good, but actually teaches well by taking into account how a person best learns.

The Hidden Costs of Poor Internal Training

Effective training is an investment in not only the performance of your employees, but the success and future of your business. Great training can yield unexpected benefits such as creating staff loyalty, improving efficiency, increasing productivity, reducing incidents, and reducing staff turnover – just to name a few.

How Can Bespoke Training Create an Enviable Workplace Culture?

Workplace culture is how the ethos, values and attitudes at a company combine to create the day to day working environment of the business.

Personal Data – Rights and Responsibilities

Taking the ‘fluff’ out of data protection and creating an accessible online course which is self-paced, chunked appropriately and most importantly relevant to the employees and their roles.

Customer Service Cycle and General Procedures Training

Created to run across two full days and in two phases, this classroom-based and instructor-led training was created for Bahamas Power & Light, to deliver internally to their sales and customer facing staff.

Introduction to Rail

For the rail industry we worked with the IRO and created an online course consisting of nine self-paced modules, each with an end of module test. The content all together serves as a well-rounded yet brief Introduction to the rail industry, for those who are new to the sector, those looking to get into the area and…