CEEMAR

Team of serious creative business people, colleagues using stick

What is CEEMAR?

In the ever-evolving landscape of client engagement, diversity is not just a hallmark but a driving force. As a professional navigating this dynamic realm, I’ve had the privilege of interacting with a vast array of clients and industries, each presenting unique challenges and opportunities. It’s through these diverse experiences that I’ve honed my craft, constantly seeking innovative ways to connect with clients and deliver impactful solutions.

One such avenue through which I’ve gained new clients is by crafting high-level plans and proposals, commonly referred to as pitches. These documents serve as the gateway to meaningful collaborations, offering a glimpse into the transformative potential of our partnership. Recently, while immersed in the creation of a proposal for a client, I found myself delving deeper into the project’s objectives and pondering the potential of a learning solution to achieve them, and how to communicate this in my pitch effectively. This introspective journey laid the foundation for what would eventually become CEEMAR – a bespoke methodology designed to revolutionise the way we approach client engagements in the world of learning.

Connect

At the heart of CEEMAR lies the conviction that success begins with connection. It’s not merely about understanding our clients’ needs on a surface level but delving into the intricacies of the intended audiences world, both professional and personal. By walking a mile in their shoes, we gain invaluable insights into their motivations, aspirations, and pain points. This empathetic approach not only informs the design of our learning solutions but also fosters a deeper sense of engagement and commitment from our clients.

We need to understand what motivates, inspires, and excites the audience of this potential learning solution. This is important for a range of reasons. Firstly, if we don’t understand our audience, we can’t cater the learning to them – their skill level, and their day-to-day in terms of how to deliver the learning efficiently. But secondly, we need to strip it all back to the ‘Why’. The questions we all think when ‘Training’ or ‘Learning’ pops up at work. Why am I doing this? Why is this important? Why should I care? If we can get into the minds of our learners and understand this, then we can craft a solution that people actually want to learn, rather than an activity they merely need to participate in to check a box. This will help ensure we get the best results!

Businesswoman discussing project ideas pointing at monitor explaining company strategy working at financial presentation in startup office. Diverse businessteam planning business partnership

Educate

Education forms the cornerstone of our approach, but who says learning can’t be fun? With CEEMAR, we’re not just imparting information; we’re creating experiences that are as engaging as they are enlightening. Think interactive workshops, multimedia resources, gamification and hands-on activities that make learning feel more like a great experience rather than a stuffy lecture or click through course.

This is where we assess the skill gaps, our intended audiences current knowledge level, and start to design a solution that exceeds expectations. For every project and every audience this will differ, but, all learning solutions need to be delivered in a way that works for the business as well as the audience, in terms of time, quality, and budget, but also, in that it needs to be engaging, relative, and enjoyable. Not only is it a known fact that when we enjoy learning we retain the information better and for longer, but why would we not want to enjoy learning? Learning is a process, and the more fun we have while learning and the more we engage with the content and relate, the stronger the connections form in our brains.


Empower

Yet, education alone is not enough; empowerment is key to driving lasting change. CEEMAR recognises the importance of equipping learners with the confidence and autonomy to apply their newfound knowledge in real-world scenarios. From fostering a culture of accountability to providing practical tools and resources, we empower individuals to become agents of change within their organisations and beyond.


Measure

Measurement is integral to our methodology, allowing us to gauge the effectiveness of our solutions and refine our approach accordingly. By defining clear success metrics and tracking progress at every stage, we ensure that our efforts are aligned with our clients’ goals and objectives. One of the key areas I like to include in this stage is focus groups and real conversations with people, looking past just the numbers and gauging an in depth array of feedback.

Half,Portrait,Of,Inspired,Attractive,Young,Student,Woman.,Colorful,Business

Adapt

As we move forward, adaptation becomes paramount. The world is in a constant state of flux, and our approach must evolve in tandem. With CEEMAR, we embrace agility and flexibility, continuously refining our strategies in response to changing needs and circumstances. After receiving feedback, we can continue to build on our learning solution and improve it.


Redeliver

Redelivery completes the cycle, ensuring that our solutions remain relevant and impactful over time. By listening to feedback, gathering insights, and iterating on our approach, we drive continuous improvement and innovation, delivering tangible results for our clients and learners alike. Not only a redelivery of the same solution, but revisiting the key learning too. Allowing regular touchpoints, refresher training and revisiting key messages to help ensure the new knowledge sticks.

To summarise

In conclusion, CEEMAR represents more than just a methodology; it’s a mindset – a commitment to excellence, innovation, and continuous improvement. As I embark on this journey, implementing CEEMAR into all of my projects, I invite fellow practitioners to join me in embracing a transformative approach to client engagement. Together, we can unlock new possibilities, drive meaningful change, and shape a future where learning knows no bounds.

So, let me know your thoughts on CEEMAR. Together, let’s unlock the full potential of learning and create a brighter future for all.

CEEMAR

Recently, while immersed in the creation of a proposal for a client, I found myself delving deeper into the project’s objectives and pondering the potential of a learning solution to achieve them, and how to communicate this in my pitch effectively. This introspective journey laid the foundation for what would eventually become CEEMAR.

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