How Can Bespoke Training Create an Enviable Workplace Culture?

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What is workplace culture?

Workplace culture is how the ethos, values and attitudes at a company combine to create the day to day working environment of the business. Every workplace’s culture will be unique in some way as there will be different expectations based on the industry, people and the style of management. For example, a solicitors which is based in the legal industry, is going to have a completely different workplace culture compared to a graphic design studio based in the creative industry.

There are some universal truths for every business however, in the benefits of building a distinct workplace culture. A survey conducted by Glassdoor found “77% of adults across four countries (the United States, UK, France, Germany) would consider a company’s culture before applying for a job there” showing just how important workplace culture is to employees. So, how can you build this distinct and positive workplace culture? This article will cover how bespoke training can improve employee job satisfaction, workplace productivity and help attract new exciting talent to the business.

Bespoke training increases job satisfaction

Research by Deloitte in the US found that there is a correlation in between employees that say they are ‘happy’ and ‘feel valued’ and having a workplace that has an articulated culture. This shows that employees generally take greater job satisfaction in workplaces that have a culture they can actively participate in.

When cultivating and articulating your workplace culture, you want to consider how your brand values, ethos and behaviour will manifest themselves in day to day life. Bespoke training design is a great way to show employees how you expect this to be done. With off-the-shelf or pre-made training, your desired workplace culture will be absent. Bespoke training will leave nothing to chance, being built from scratch the content will not only teach what is required, but will be created in a way that embodies your brand, business values and tone of voice throughout. This will not only give employees something to aspire to but also give them greater job satisfaction.

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Bespoke training improves workplace productivity

Bespoke training will bridge the gap between training and application. It can be frustrating for many employees when working through training that has not been designed with them, their role, and their specific workplace in mind. There is often a disconnect between what your employees are learning and how that is then put into practice within their role. This can cause friction between the employee and their development. When training is built bespoke for you and your organisation, you can ensure your unique processes are covered, setting a clear route for your employees and bridging the gap between knowledge, and the application of that newfound knowledge. This in turn, will improve productivity across your organisation.

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Bespoke training attracts new & exciting talent

One of the most important things to achieving your desired workplace culture is making sure you have the right kind of people working with you, people who are willing to buy into this culture and live and breathe it to make it a reality. Attracting these sorts of people can be difficult however.

When looking for a new job, many people will want a workplace that will invest in them and make them feel valued as a contributing member of a team. An organisation that invests in creating their own bespoke training materials, gives the impression of an organisation that cares and invests in the development of their employees. It can also clearly communicate the values and ethos of the business, showing how the right attitudes can create an exciting work environment, this ‘workplace community’ that is created as a result is an attractive proposition for talented individuals.

To summarise

Developing and articulating a workplace culture can aid in the success of your business. It can promote team players, positive attitudes and productivity while also making employees feel valued and increase their job satisfaction. Designing bespoke training for your organisation alone will greatly help articulate this workplace culture to your staff in a meaningful and engaging way that is entirely specific to your business. So, don’t just settle for generic off-the-shelf options, when bespoke will always reap better results in helping you create a culture in which everyone is on the same page and can strive towards shared goals.

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